Advertising in newspaper Metro, in the most greatest and popular St. Petersburg daily magazine, the audience of which is more than 762 000 people. Most of them are people with money who have own business, workers, civil servants and students mostly aged 18 to 55 years.
The newspaper is distributed free at subway stations, in the morning rush hour when office workers go to work - from 7.30 to 10.30 (80% of the total circulation), as well as large supermarkets, shopping malls and business centers, concert halls and traffic jams (20% of the print run). Print run is 330 000 copies.
Advertising format | Sizes, mm | Price, rub. |
---|---|---|
1/60 | 12,34 cm2 41×30,1 | 11 142 |
3/60 | 39,48 cm2 41×96,3 130×30,1 | 33 426 |
4/60 | 54,04 cm2 85,5×63,2 | 44 568 |
6/60 | 82,34 cm2 85,5×96,3 130×63,2 | 89 136 |
8/60 | 110,64 cm2 85,5×129,4 174,5×63,2 | 100 278 |
9/60 | 125,19 cm2 130×96,3 | 111 420 |
10/60 | 138,94 cm2 85,5×162,5 | 133 704 |
12/60 | 166,22 cm2 263×63,2 130×129,4 174,5×96,3 | 133 704 |
15/60 | 211,25 cm2 130×162,5 | 167 130 |
16/60 | 254,28 cm2 174,5×129,4 | 178 272 |
18/60 | 254,28 cm2 130×195,6 263×96,3 | 200 556 |
20/60 | 283,56 cm2 174,5×162,5 85,5×328 | 222 840 |
24/60 | 341,32 cm2 174,5×195,6 263×129,4 | 267 408 |
30/60 | 426,40 cm2 130×328 218,5×195,6 263×162,5 | 334 260 |
60/60 | 862,64 cm2 263×328 | 668 520 |
Lines * | 85,5×19 | 6 126 |
|
Format | Module size | |||
---|---|---|---|---|
till 8/60 | above 8/60 till 20/60 | above 20/60 till 30/60 | above 30/60 till 60/60 | |
1 publication | 0 | 7 | 12 | 20 |
2 publications | 5 | 12 | 17 | 25 |
3 publications | 10 | 17 | 22 | 30 |
4 publications | 15 | 22 | 27 | 35 |
5 publications | 20 | 27 | 32 | 40 |
Format, mm. | Cost, rub. |
---|---|
Triangle news S=227,50 sm2 263×173 |
252 933 |
Turn 2 and 3 lanes S=1 958,00 sm2 550×356 |
948 425 |
Triangle S=265,48 sm2 218,5×243 |
245 617 |
The double triangle S=561,33 sm2 462×243 |
566 577 |
Creative Box S=не more 300 sm2 |
321 609 |
Island S=240 sm2 174,5×137,5 |
258 184 |
Island giant diameter - 320 |
627 642 |
Bookmarks S=608,76 sm2 85,5×356+85,5×356 |
531 354 |
Format, mm. | Cost, rub. |
---|---|
Tape centerfold S=561,00 sm2 550×102 |
569 055 |
L-format S=744,20 sm2 550×67 + 130×289 |
600 738 |
U-format S=863,36 sm2 2 (275,5×67 + 85,5×289) |
633 837 |
Fireplace S=599,04 sm2 288×208 |
590 885 |
Ai-stopper** S=27,15 sm2 85,5×31,75 |
56 994 |
|
Format, mm. | Cost, rub. |
---|---|
Small left the skybox S=30,60 sm2 60×51 |
77 880 |
The big left-skybox announcement* S=51,00 sm2 100×51 |
223 212 |
Right skybox S=63,00 sm2 60×105 |
112 395 |
Bottom banner S=131,50 sm2 263×50 |
145 317 |
Cover (4 pages) S=3 916,00 sm2 2(550×356) |
1 751 297 |
|
Format | Circulation, copies in a day | Cost, rub. |
---|---|---|
Fixing of advertising material on the front page stapler with skybox
Max. size - 60×188 mm Conditions: Distribution in the metro stations on the selectable minimum number per station - 1000 newspapers with onsertom |
58 528 85 255 |
|
Fixing advertising material stapler on the last page
Мax size - 130×110 mm Conditions: Distribution in the metro stations on the selectable minimum number per station - 1000 newspapers with onsertom |
34 633 69 207 |
|
Investing in a single edition newspaper А4, А3 (Max. size - 290×380 mm) Conditions: Distribution is only possible on the street: traffic jams or 100 meters from the subway station |
6,71 /copies | |
Distribution of sampling, booklets Conditions: Distribution in the metro stations on the selectable minimum number per station - 1000 newspapers with onsertom |
5,5 /copies |
Format | Size (mm.) | The cost of one publication | |||||
---|---|---|---|---|---|---|---|
Package "Wednesday",
|
Package "Wednesday",
|
Package "Wednesday+Friday",
|
|||||
b/w | colour | b/w | colour | b/w | colour | ||
2×60 S=25,91 sm2 |
41×63,2 85,5×30,1 |
5 202 | 7 038 | 4 140 | 5 640 | 3 540 | 4 800 |
3×60 S=39,48 sm2 |
41×96,3 130×30,1 |
7 803 | 10 557 | 6 210 | 8 460 | 5 310 | 7 200 |
4×60 S=54,04 sm2 |
85,5×63,2 | 10 404 | 14 076 | 8 280 | 11 280 | 7 080 | 9 600 |
6×60 S=82,34 sm2 |
85,5×96,3 130×63,2 |
15 606 | 21 114 | 12 420 | 16 920 | 10 620 | 14 400 |
8×60 S=110,64 sm2 |
85,5×129,4 174,5×63,2 |
20 808 | 28 152 | 16 560 | 22 560 | 14 160 | 19 200 |
9×60 S=125,19 sm2 |
130×96,3 | 23 409 | 31 671 | 18 630 | 25 380 | 15 930 | 21 600 |
10×60 S=138,94 sm2 |
85,5×162,5 | 26 010 | 35 190 | 20 700 | 28 200 | 17 700 | 24 000 |
12×60 S=166,22 sm2 |
263×63,2 130×129,4 |
31 212 | 42 228 | 24 840 | 33 840 | 21 240 | 28 800 |
15×60 S=211,25 sm2 |
130×162,5 | 39 015 | 52 785 | 31 050 | 42 300 | 26 550 | 36 000 |
16×60 S=225,8 sm2 |
174,5×129,4 | 41 616 | 56 304 | 33 120 | 45 120 | 28 320 | 38 400 |
18×60 S=254,28 sm2 |
130×195,6 263×96,3 |
46 818 | 63 342 | 37 260 | 50 760 | 31 860 | 43 200 |
20×60 S=283,56 sm2 |
174,5×162,5 85,5×328 |
52 020 | 70 380 | 41 400 | 56 400 | 35 400 | 48 800 |
24×60 S=341,32 sm2 |
174,5×195,6 263×129,4 |
62 424 | 84 456 | 49 680 | 67 680 | 42 480 | 57 600 |
|
Format | Size (mm.) | The cost of one publication | |||||
---|---|---|---|---|---|---|---|
Package «Tuesday», cost rub. |
Package «Tuesday+Friday», ost rub. |
||||||
1 week, 1 publ. | 2 weeks, 2 publ. | 4 weeks, 4 publ. | 1 week, 2 publ. | 2 weeks, 4 publ. | 4 weeks, 8 publ. | ||
2×60 S=25,91 sm2 |
41×63,2 85,5×30,1 |
4 716 | 8 082 | 13 464 | 7 542 | 12 924 | 21 540 |
3×60 S=39,48 sm2 |
41×96,3 130×30,1 |
7 074 | 12 123 | 20 196 | 11 313 | 19 386 | 32 310 |
4×60 S=54,04 sm2 |
85,5×63,2 | 9 432 | 16 164 | 26 928 | 15 084 | 25 848 | 43 080 |
6×60 S=82,34 sm2 |
85,5×96,3 130×63,2 |
14 148 | 24 246 | 40 392 | 22 626 | 38 772 | 64 620 |
8×60 S=110,64 sm2 |
85,5×129,4 174,5×63,2 |
18 864 | 32 328 | 53 856 | 30 168 | 51 696 | 86 160 |
9×60 S=125,19 sm2 |
130×96,3 | 21 222 | 36 369 | 60 588 | 33 939 | 58 158 | 96 930 |
10×60 S=138,94 sm2 |
85,5×162,5 | 23 580 | 40 410 | 67 320 | 37 710 | 64 620 | 107 700 |
12×60 S=166,22 sm2 |
263×63,2 130×129,4 |
28 296 | 48 492 | 80 784 | 45 252 | 77 544 | 129 240 |
15×60 S=211,25 sm2 |
130×162,5 | 35 370 | 60 615 | 100 980 | 56 565 | 96 930 | 161 550 |
16×60 S=225,8 sm2 |
174,5×129,4 | 37 728 | 64 656 | 107 712 | 60 336 | 103 392 | 172 320 |
18×60 S=254,28 sm2 |
130×195,6 263×96,3 |
42 444 | 72 738 | 121 176 | 67 878 | 116 316 | 193 860 |
20×60 S=283,56 sm2 |
174,5×162,5 85,5×328 |
47 160 | 80 820 | 134 640 | 75 420 | 129 240 | 215 400 |
24×60 S=341,32 sm2 |
174,5×195,6 263×129,4 |
56 592 | 96 984 | 161 568 | 90 504 | 155 088 | 258 480 |
Spetsformat S=12,83 sm2 |
85,5×15 | 2 358 | 3 774 | 7 536 |
|
Format | Size (mm.) | The cost of one publication | |||||
---|---|---|---|---|---|---|---|
«Tuesday» 4 weeks, 4 publ. | «Thursday» 4 weeks, 4 publ. | «Tuesday+ Thursday.» 4 weeks, 8 publ. | «Tuesday+ Thursday» 2 weeks, 4 publ. | ||||
2×60 S=25,91 sm2 |
41×63,2 85,5×30,1 |
17 136 | 15 180 | 29 082 | 16 158 |
3×60 S=39,48 sm2 |
41×96,3 130×30,1 |
25 704 | 22 770 | 43 623 | 24 237 |
4×60 S=54,04 sm2 |
85,5×63,2 | 34 272 | 30 360 | 58 164 | 32 316 |
6×60 S=82,34 sm2 |
85,5×96,3 130×63,2 |
51 408 | 45 540 | 87 246 | 48 474 |
8×60 S=110,64 sm2 |
85,5×129,4 174,5×63,2 |
68 544 | 60 720 | 116 328 | 64 632 |
9×60 S=125,19 sm2 |
130×96,3 | 77 112 | 68 310 | 130 869 | 72 711 |
10×60 S=138,94 sm2 |
85,5×162,5 | 85 680 | 75 900 | 145 410 | 80 790 |
12×60 S=166,22 sm2 |
263×63,2 130×129,4 |
102 816 | 91 080 | 174 492 | 96 948 |
15×60 S=211,25 sm2 |
130×162,5 | 128 520 | 113 850 | 218 115 | 121 185 |
16×60 S=225,8 sm2 |
174,5×129,4 | 137 080 | 121 440 | 232 656 | 129 264 |
18×60 S=254,28 sm2 |
130×195,6 263×96,3 |
154 224 | 136 620 | 261 738 | 145 422 |
20×60 S=283,56 sm2 |
174,5×162,5 85,5×328 |
171 360 | 151 800 | 290 820 | 161 580 |
24×60 S=341,32 sm2 |
174,5×195,6 263×129,4 |
205 632 | 182 160 | 348 984 | 193 896 |
Spetsformat S=12,83 sm2 |
85,5×15 | 9 060 | 9 060 | 16 302 | 9 060 |
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