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MainAdvertising on stations

Реклама в газете Metro

Advertising in newspaper Metro, in the most greatest and popular St. Petersburg daily magazine, the audience of which is more than 762 000 people. Most of them are people with money who have own business, workers, civil servants and students mostly aged 18 to 55 years.

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The newspaper is distributed free at subway stations, in the morning rush hour when office workers go to work - from 7.30 to 10.30 (80% of the total circulation), as well as large supermarkets, shopping malls and business centers, concert halls and traffic jams (20% of the print run). Print run is 330 000 copies.

info Attention! Prices are valid for 01.09.2023 and include VAT (20%)
  • Standard advertising
  • Creative advertising
  • Advertising on the front page
  • Additional features printing
  • Advertising in catalogue "House"
  • Advertising in catalogue "Vacancies"
  • Advertising in catalogue "Tourism"

The cost of placing a standard advertising

Advertising format Sizes, mm Price, rub.
1/60 12,34 cm2 41×30,1 11 142
3/60 39,48 cm2 41×96,3 130×30,1 33 426
4/60 54,04 cm2 85,5×63,2 44 568
6/60 82,34 cm2 85,5×96,3 130×63,2 89 136
8/60 110,64 cm2 85,5×129,4 174,5×63,2 100 278
9/60 125,19 cm2 130×96,3 111 420
10/60 138,94 cm2 85,5×162,5 133 704
12/60 166,22 cm2 263×63,2 130×129,4 174,5×96,3 133 704
15/60 211,25 cm2 130×162,5 167 130
16/60 254,28 cm2 174,5×129,4 178 272
18/60 254,28 cm2 130×195,6 263×96,3 200 556
20/60 283,56 cm2 174,5×162,5 85,5×328 222 840
24/60 341,32 cm2 174,5×195,6 263×129,4 267 408
30/60 426,40 cm2 130×328 218,5×195,6 263×162,5 334 260
60/60 862,64 cm2 263×328 668 520
Lines * 85,5×19 6 126
  • * Discounts for the number of publications on line advertising are not available

Discounts for advertising volume

Format Module size
till 8/60 above 8/60 till 20/60 above 20/60 till 30/60 above 30/60 till 60/60
1 publication 0 7 12 20
2 publications 5 12 17 25
3 publications 10 17 22 30
4 publications 15 22 27 35
5 publications 20 27 32 40

Extra charges for advertising

  • News bands (min. size - 6/60) - 20%
  • Last band - 50%
  • Non-standard format (by agreement.) - 20%
  • Extra charge for a special place - 20%

Advertising mesh of the newspaper Metro St Petersburg

The cost of advertising creative

Format, mm. Cost, rub.

Triangle news

S=227,50 sm2 263×173

 252 933

Turn 2 and 3 lanes

S=1 958,00 sm2 550×356

 948 425

Triangle

S=265,48 sm2 218,5×243

 245 617

The double triangle

S=561,33 sm2 462×243

 566 577

Creative Box

S=не more 300 sm2

 321 609

Island

S=240 sm2 174,5×137,5

 258 184

Island giant

diameter - 320

 627 642

Bookmarks

S=608,76 sm2 85,5×356+85,5×356

 531 354
Format, mm. Cost, rub.

Tape centerfold

S=561,00 sm2 550×102

 569 055

L-format

S=744,20 sm2 550×67 + 130×289

 600 738

U-format

S=863,36 sm2 2 (275,5×67 + 85,5×289)

 633 837

Fireplace

S=599,04 sm2 288×208

 590 885

Ai-stopper**

S=27,15 sm2 85,5×31,75

 56 994
  • All ad formats except format "Bookmarks" and "Ai-stopper" are exclusive, ie, it is the only advertising on the strip.
  • ** These ad formats are not exclusive.

The cost of advertising on the front page

Format, mm. Cost, rub.

Small left the skybox S=30,60 sm2

60×51 		77 880

The big left-skybox announcement* S=51,00 sm2

100×51 		223 212

Right skybox S=63,00 sm2

60×105 		112 395

Bottom banner S=131,50 sm2

263×50 		145 317

Cover (4 pages) S=3 916,00 sm2

2(550×356) 		1 751 297
  • Skybox-announcement (right or left large) - a skybox, which: has a link to the ad unit on the inside of the band (not less than 6/60 the size of the band), or sold with the resampling in the same issue of the newspaper Metro
  • Right skybox (as well as rights skybox-announcement) can not be placed in Friday's issue of the newspaper Metro.
  • Formats:

The cost of additional printing options

Format Circulation, copies in a day Cost, rub.

Fixing of advertising material on the front page stapler with skybox

Max. size - 60×188 mm
Max. density - 115 g/m2
Size skybox - 60×51 mm

Conditions: Distribution in the metro stations on the selectable minimum number per station - 1000 newspapers with onsertom

 5 000 copies
10 000 copies		 58 528
85 255

Fixing advertising material stapler on the last page

Мax size - 130×110 mm
Мax density - 115 g/m2

Conditions: Distribution in the metro stations on the selectable minimum number per station - 1000 newspapers with onsertom

 5 000 copies
10 000 copies		 34 633
69 207

Investing in a single edition newspaper

А4, А3 (Max. size - 290×380 mm)

Conditions: Distribution is only possible on the street: traffic jams or 100 meters from the subway station

 от 5 000
до 10 000 copies		 6,71 /copies

Distribution of sampling, booklets

Conditions: Distribution in the metro stations on the selectable minimum number per station - 1000 newspapers with onsertom

 от 5 000
до 20 000 copies		 5,5 /copies

Cost klassifayda "House"

Format Size (mm.) The cost of one publication
Package "Wednesday", 1 week 1 publ. Package "Wednesday", 4 weeks 4 publ. Package "Wednesday+Friday", 4 weeks 8 publ.
b/w colour b/w colour b/w colour

2×60

S=25,91 sm2

 41×63,2
85,5×30,1		 5 202 7 038 4 140 5 640 3 540 4 800

3×60

S=39,48 sm2

 41×96,3
130×30,1		 7 803 10 557 6 210 8 460 5 310 7 200

4×60

S=54,04 sm2

 85,5×63,2 10 404 14 076 8 280 11 280 7 080 9 600

6×60

S=82,34 sm2

 85,5×96,3
130×63,2		 15 606 21 114 12 420 16 920 10 620 14 400

8×60

S=110,64 sm2

 85,5×129,4
174,5×63,2		 20 808 28 152 16 560 22 560 14 160 19 200

9×60

S=125,19 sm2

 130×96,3 23 409 31 671 18 630 25 380 15 930 21 600

10×60

S=138,94 sm2

 85,5×162,5 26 010 35 190 20 700 28 200 17 700 24 000

12×60

S=166,22 sm2

 263×63,2
130×129,4		 31 212 42 228 24 840 33 840 21 240 28 800

15×60

S=211,25 sm2

 130×162,5 39 015 52 785 31 050 42 300 26 550 36 000

16×60

S=225,8 sm2

 174,5×129,4 41 616 56 304 33 120 45 120 28 320 38 400

18×60

S=254,28 sm2

 130×195,6
263×96,3		 46 818 63 342 37 260 50 760 31 860 43 200

20×60

S=283,56 sm2

 174,5×162,5
85,5×328		 52 020 70 380 41 400 56 400 35 400 48 800

24×60

S=341,32 sm2

 174,5×195,6
263×129,4		 62 424 84 456 49 680 67 680 42 480 57 600
  • The price list contains the value of one (1) publication. The package price is calculated by multiplying the number of the layout outputs on the value of one publication (depending on the model).
  • Production layout - free. During the period allowed free publications changes in the layout.
  • Replace text once a week - free of charge. New ad goes next Wednesday after agreeing to be held for 4 working days prior to publication. Full redesign extra charge.

Discounts for volume of advertising

  • up to 10% at the conclusion of a long-term / annual contract with 100% advance payment under the contract

Extra charges for advertising

  • 15% - for spetsmesto (upper band)
  • 10% - at a fixed location (choice of location on the runway of the catalog "HOUSE"

Advertising mesh newspaper Metro St. Petersburg

Cost klassifayda «Career»

Format Size (mm.) The cost of one publication
Package «Tuesday»,
cost rub.		 Package «Tuesday+Friday»,
ost rub.
1 week, 1 publ. 2 weeks, 2 publ. 4 weeks, 4 publ. 1 week, 2 publ. 2 weeks, 4 publ. 4 weeks, 8 publ.

2×60

S=25,91 sm2

 41×63,2
85,5×30,1		 4 716 8 082 13 464 7 542 12 924 21 540

3×60

S=39,48 sm2

 41×96,3
130×30,1		 7 074 12 123 20 196 11 313 19 386 32 310

4×60

S=54,04 sm2

 85,5×63,2 9 432 16 164 26 928 15 084 25 848 43 080

6×60

S=82,34 sm2

 85,5×96,3
130×63,2		 14 148 24 246 40 392 22 626 38 772 64 620

8×60

S=110,64 sm2

 85,5×129,4
174,5×63,2		 18 864 32 328 53 856 30 168 51 696 86 160

9×60

S=125,19 sm2

 130×96,3 21 222 36 369 60 588 33 939 58 158 96 930

10×60

S=138,94 sm2

 85,5×162,5 23 580 40 410 67 320 37 710 64 620 107 700

12×60

S=166,22 sm2

 263×63,2
130×129,4		 28 296 48 492 80 784 45 252 77 544 129 240

15×60

S=211,25 sm2

 130×162,5 35 370 60 615 100 980 56 565 96 930 161 550

16×60

S=225,8 sm2

 174,5×129,4 37 728 64 656 107 712 60 336 103 392 172 320

18×60

S=254,28 sm2

 130×195,6
263×96,3		 42 444 72 738 121 176 67 878 116 316 193 860

20×60

S=283,56 sm2

 174,5×162,5
85,5×328		 47 160 80 820 134 640 75 420 129 240 215 400

24×60

S=341,32 sm2

 174,5×195,6
263×129,4		 56 592 96 984 161 568 90 504 155 088 258 480

Spetsformat

S=12,83 sm2

 85,5×15 2 358 3 774 7 536      
  • Replace text once a week - free of charge (4 working days prior to publication). When making layout changes allowed 3 free. An ad with a new text is placed in the immediate technologically possible release after approval.
  • The package "Tuesday + Friday" layout is published on Tuesdays and Fridays without the possibility of making changes to the publication on Friday.
  • * It is made from a template. In line vakansiya.Vyhodit put one in the category "Office", the rows are arranged on either side of journalistic material.

Extra charges for advertising

  • 30% - color publication
  • 30% - a special place (accommodation in one of the 4 corners)

Advertising mesh newspaper Metro St. Petersburg

Cost of the package «Travel + Turkatalog"

Format Size (mm.) The cost of one publication
«Tuesday» 4 weeks, 4 publ. «Thursday» 4 weeks, 4 publ. «Tuesday+ Thursday.» 4 weeks, 8 publ. «Tuesday+ Thursday» 2 weeks, 4 publ.

2×60

S=25,91 sm2

 41×63,2
85,5×30,1		 17 136 15 180 29 082 16 158

3×60

S=39,48 sm2

 41×96,3
130×30,1		 25 704 22 770 43 623 24 237

4×60

S=54,04 sm2

 85,5×63,2 34 272 30 360 58 164 32 316

6×60

S=82,34 sm2

 85,5×96,3
130×63,2		 51 408 45 540 87 246 48 474

8×60

S=110,64 sm2

 85,5×129,4
174,5×63,2		 68 544 60 720 116 328 64 632

9×60

S=125,19 sm2

 130×96,3 77 112 68 310 130 869 72 711

10×60

S=138,94 sm2

 85,5×162,5 85 680 75 900 145 410 80 790

12×60

S=166,22 sm2

 263×63,2
130×129,4		 102 816 91 080 174 492 96 948

15×60

S=211,25 sm2

 130×162,5 128 520 113 850 218 115 121 185

16×60

S=225,8 sm2

 174,5×129,4 137 080 121 440 232 656 129 264

18×60

S=254,28 sm2

 130×195,6
263×96,3		 154 224 136 620 261 738 145 422

20×60

S=283,56 sm2

 174,5×162,5
85,5×328		 171 360 151 800 290 820 161 580

24×60

S=341,32 sm2

 174,5×195,6
263×129,4		 205 632 182 160 348 984 193 896

Spetsformat

S=12,83 sm2

 85,5×15 9 060 9 060 16 302 9 060
  • Subject to operational amendments (change of dates of races, trends, etc.)
  • Full redesign extra charge.

Discounts for volume of advertising

  • up to 10% of the volume and the number of publications at the conclusion of a long-term / annual contract with 100% advance payment under the contract

Extra charges for advertising

  • 25% - reduction in the frequency output of publications within a single package
  • 20% - for spetsmesto catalog

Advertising mesh newspaper Metro St. Petersburg

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Technical requirements for the original mock-ups for advertising in the Metro newspaper
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Production of original models can be ordered in our studi