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Auditory advertising in subway

Auditory advertising in subway is the most effective kind of advertising with wide audience coverage. Auditory advertising in subway allows to solve advertising problems with low advertising budget. According to psychologists sound advertising is one of the most effective kinds of impact on consumers. Transmitted information in peak time are heard by about 15-20 thousand of people. Wherein in subway, unlike radio, advertising does not interrupt the transmission (the last sometimes annoys listeners).

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Advertising comes at that moment, when passengers are doing nothing; many of them have their head in clouds. Exactly this time they are the most susceptible to sound impact. Statistics showed that 66% of passengers, standing on the escalator, are susceptible to advertising broadcasting. Probably, if customers need something, they will remember name of the company, which they heard in subway. The most effective Auditory advertising in subway to inform about actions: trading (sale, fair), cultural and educational (concerts, spectacles, training course and etc.) and sports, also for attraction of attention to certain kinds of goods, and also for special actions and services.

Cost of sound clip broadcasting

info Attention! Prices are valid for 01.09.2023. All prices are without VAT (20%))
Clip time-study, sec. Peak time, rub. Not peak time, rub.
10 1 170 740
15 1 755 1 110
20 2 340 1 480
25 2 925 1 850
30 3 510 2 220
  • Minimal order is 15 broadcasting.
  • 5 and 10 seconds clip – 25 broadcasting.
  • Time of broadcasting
  • Cost of sound clip production
  • Clip positioning

Time of broadcasting

Work days
Peak time Not peak time
7:00, 7:30, 8:00, 8:30, 9:00, 9:30, 16:00, 16:30, 17:00, 17:30, 18:00, 18:30, 19:00 10:00, 10:30, 11:00, 11:30, 12:00, 12:30, 13:00, 13:30, 14:00, 14:30, 15:00, 15:30, 19:30, 20:00, 20:30, 21:00, 21:30, 22:00, 22:30, 23:00
Weekend and holidays
Peak time Not peak time
12:00, 12:30, 13:00, 13:30, 14:00, 14:30, 15:00, 15:30, 16:00, 16:30 7:00, 7:30, 8:00, 8:30, 9:00, 9:30, 10:00, 10:30, 11:00, 11:30, 17:00, 17:30, 18:00, 18:30, 19:00, 19:30, 20:00, 20:30, 21:00, 21:30, 22:00, 22:30, 23:00

Cost of sound clip production

Sound announcement broadcasts only at all technically serviceable subway stations simultaneously.

Information clip 2700,00 rub.
One announcer. Additional announcer in clip

1300,00 rub.

Samples of sound (voice) announcements

Clip positioning

  • If the clip places at certain station or group of stations, when calculating the cost of translation coefficient applies - 3
  • If the clip positions at the beginning and/or at the end of advertising announcements blocks, when calculating the cost of translation coefficient applies - 3
  • Deadline for application is no less than 3 working days. At the urgent execution the clip broadcast is possible not earlier than 6 pm the next working day. At the urgent execution the cost of clip broadcast multiplies by 4 at the first day

There are no broad casting of sound advertising on following stations:

Line
1
Veteranov pr., Leninskij pr., Avtovo, Devyatkino
Line
2
Kupchino, Parnas
Line
3
Obukhovo, Rybatskoe, Novokrestovskaya, Begovaya
Line
5
Shushary, Dunajskaya, Pr. Slavy
Besides is possible disable individual stations from the network broadcast for maintenance and repair works.