Auditory advertising in subway is the most effective kind of advertising with wide audience coverage. Auditory advertising in subway allows to solve advertising problems with low advertising budget. According to psychologists sound advertising is one of the most effective kinds of impact on consumers. Transmitted information in peak time are heard by about 15-20 thousand of people. Wherein in subway, unlike radio, advertising does not interrupt the transmission (the last sometimes annoys listeners).
Advertising comes at that moment, when passengers are doing nothing; many of them have their head in clouds. Exactly this time they are the most susceptible to sound impact. Statistics showed that 66% of passengers, standing on the escalator, are susceptible to advertising broadcasting. Probably, if customers need something, they will remember name of the company, which they heard in subway. The most effective Auditory advertising in subway to inform about actions: trading (sale, fair), cultural and educational (concerts, spectacles, training course and etc.) and sports, also for attraction of attention to certain kinds of goods, and also for special actions and services.
Clip time-study, sec. | Peak time, rub. | Not peak time, rub. |
---|---|---|
10 | 1 170 | 740 |
15 | 1 755 | 1 110 |
20 | 2 340 | 1 480 |
25 | 2 925 | 1 850 |
30 | 3 510 | 2 220 |
|
Work days | |
---|---|
Peak time | Not peak time |
7:00, 7:30, 8:00, 8:30, 9:00, 9:30, 16:00, 16:30, 17:00, 17:30, 18:00, 18:30, 19:00 | 10:00, 10:30, 11:00, 11:30, 12:00, 12:30, 13:00, 13:30, 14:00, 14:30, 15:00, 15:30, 19:30, 20:00, 20:30, 21:00, 21:30, 22:00, 22:30, 23:00 |
Weekend and holidays | |
---|---|
Peak time | Not peak time |
12:00, 12:30, 13:00, 13:30, 14:00, 14:30, 15:00, 15:30, 16:00, 16:30 | 7:00, 7:30, 8:00, 8:30, 9:00, 9:30, 10:00, 10:30, 11:00, 11:30, 17:00, 17:30, 18:00, 18:30, 19:00, 19:30, 20:00, 20:30, 21:00, 21:30, 22:00, 22:30, 23:00 |
Sound announcement broadcasts only at all technically serviceable subway stations simultaneously.
Information clip | 2700,00 rub. |
One announcer. Additional announcer in clip | 1300,00 rub. |
Line 1 |
Veteranov pr., Leninskij pr., Avtovo, Devyatkino |
Line 2 |
Kupchino, Parnas |
Line 3 |
Obukhovo, Rybatskoe, Novokrestovskaya, Begovaya |
Line 5 |
Shushary, Dunajskaya, Pr. Slavy |
Besides is possible disable individual stations from the network broadcast for maintenance and repair works. |