Almost every metro station in St. Petersburg has the ability to place advertising information in a bright, creative and unusual way, or at the point of the station where passengers do not expect to see the advertisement.
Thus, you will attract the attention of the passengers and get large coverage of the target audience. Standard form of advertising media after a period of time become familiar, and their effectiveness gradually begins to fall. The reason is trivial: being everywhere, they are often merge with a common interior.
Using non-standard advertising media, you get a number of undeniable advantages: it is the chance to leave competitors behind, as well as the guarantee that advertising will be seen and remembered and through the "word of mouth" will increase it’s coverage. In addition, in most cases, the budget for the production and placement of non-standard advertisement is lower than the cost of other format of advertising placements. After all, the advertiser is focused not on "quantity", but quality.
The cost of advertising on nonstandard advertising media please check with our managers
| Size | Station | Example |
|---|---|---|
| Panel 567×1217 |
|
|
| Panel «on cash registers» 1,8×0,9 |
Kupchino, Lomonosovskaya, Mayakovskaya, pl. Vosstaniya, Staraya Derevnya |
|
| Panel 0,5×0,8 |
Tekhnologicheskij institut |
|
| Lightbox 2,0×0,45 |
Komendantskij prospekt |
|
| Lightbox 3,0×0,8 |
Pionerskaya, Nevskij prospekt |
|
| Lightbox 2,5×1,1 |
Vasileostrovskaya |
|
| Lightbox 3,2×0,6 |
Tekhnologicheskij institut (upper lobby) |
|
